When I was doing my summers, I spent a lot of time on the computer and so my gTalk status messages changed pretty frequently because I had to express myself to the world in some way. More importantly, a lot of people actually saw most of those status messages because they were just as bored or felt just as disconnected and spent time browsing through status messages in their gTalk friends list.
More and more I have realized that a lot of us tend to do that. See people’s status messages. And if there is a link there, there is a 80% chance, we’ll click to see what the link is.
What an amazing marketing tool it will make! If only you could figure out how to use it.
Let’s dig deeper. What is a status message? How does it matter? A status message today is like a shop’s display window. It’s the elevator pitch to the passing shopper; he likes it, he considers shopping. Most people want it to reflect some part of who they are, even if it is just sending out a clear message that they don’t approve of status message hopping.
If companies can create compelling content that users will want to associate with and find a way to get themselves into the status message world, then that’s it. That will be the new WoM.
1 comment:
Although no way similar to your idea, but friendfeed.com does capture your status messages and then publish it as RSS feeds.
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